Clickbank Affiliates-The Missing Step of the Puzzle

July 17th, 2008 by admin

Clickbank Affiliates-The Missing Step of the Puzzle   

If your already a Clickbank affiliate or are considering becoming one you will find that much has been written about the steps required to achieve success, and we will touch upon some of these again but more importantly, we shall look at one particular step that seems to trip most affiliates up.

Lets take a look now at some of those key points:

1. When selecting a market to promote it can help if you have an interest in that area, remember you might need to write articles and reviews to aid in your promotions, so if you know about the market it can help.

2. Interest or otherwise won’t help you if your moving into a market lacking interest or potential for profit, so keyword research and examining search volume and competition is also key in your decision making.

3. When selecting your product, you don’t want to pick products that are on the down turn you want products that are maintaining the interest and if anything are rising in popularity. This should be measured against the amount of affiliate competition found for this product.

4. Consider the factors that should be important in you making a decision on what products to promote or not, so for instance. Does the product pay well for your efforts? Is there support provided through promotional material to make your job easier?

5 What will be your marketing strategy be, squeeze page or review site for example?

All the above are relevant and are factors to be mastered, but often affiliates have all of this in place. They work hard for traffic, and have a free offering which prompts their visitors to sacrifice their name and email address in exchange for this gift.

So what is missing? Well it’s all well and good enticing your visitors into providing their name and email address, but a lack of copy writing skills can prevent those visitors from ever becoming buyers and this is where the system often falls down.

So firstly, you must realise that it can take a number of emails to make a subscriber even consider making a purchase, and once you understand this you need to know how to engage your reader and stir the interest in your promotion.

First step and first email is to build rapport with your reader, laying out some key benefits such as to create an interest. Although sales can follow from such a step it is likely that this will be just the ice breaker, where you are trying to develop trust.To have true success you need to apply a series of emails and email two may work like this.

Email two will be to ask questions and provide answers as if you were having a two way conversation, in doing so you will start to break down the barriers and prevent objections building. In essence this unravels the defences before they can be built.

When you enter into the third email most objections if not all are handled and it is time to concentrate upon explaining the benefits of the product. Note that I mentioned benefits, and not features! although features are important in one sense they should only be discussed in the email if it is followed by the benefit associated with the feature.

The reality is that benefits sell, not features. This can be a difficult lesson both in offline and online worlds and if not learnt will never lead to sales.

If all of this sounds daunting resources exist that can assist both with the sourcing of click bank products and with the supplying of follow up email series. This is especially important if you suffer from writers block and are concerned that you might get drawn into specifying features as oppose to benefits, this is a major key to success.

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